The adult wellness industry continues to evolve, blending innovation with consumer demand for higher quality, smarter technology, and more inclusive design. For retailers and wholesalers, understanding these trends is key to building a product lineup that resonates with today’s market. Backed by U.S. Google Trends data, this analysis highlights the shifts in material preferences, technological features, and design directions that are defining the next generation of adult products.
1. Material Trends: The Clear Leader Is Silicone
When it comes to materials, the data speaks clearly: not all options are equal in the eyes of consumers.
- Body-Safe Silicone Takes the Crown Search interest consistently remains high for silicone-based products. Modern buyers prioritize safety, ease of cleaning, and material integrity. Silicone—non-porous, phthalate-free, and hypoallergenic—has become the baseline expectation for quality-conscious brands.
- The Decline of PVC Once common, PVC has sharply fallen out of favor. Google Trends shows nearly nonexistent search volume for “PVC dildo” in the U.S. market. It may still appear in low-cost market segments, but it no longer appeals to the mainstream buyer.
- Eco-Friendly Materials: Still a Niche While sustainability is a growing theme across industries, eco-friendly adult toys have not yet broken into the mass market. Search interest is occasional and limited—appealing to a specific audience but not yet a primary driver of sales.
2. Technology and Features: What Buyers Really Want
Innovation in functionality continues to shape purchasing decisions, with some features rising far above the rest.
- Suction Technology Leads the Market “Suction vibrators” dominate search volume, indicating strong and sustained consumer interest. This category has moved from novelty to necessity, making it essential for retailers to offer a diverse and reliable selection of these products.
- App-Controlled Connectivity Holds Steady Products offering app integration maintain stable search interest. Blending app functionality with popular product types—such as suction toys—creates a premium experience that resonates with tech-savvy audiences.
- Heating Functionality: Not a Major Draw Despite a seemingly appealing concept, heated toys show minimal search traction. This feature may complement multifunction products but does not rank among primary buyer motivations.
3. Design Evolution: Discretion, Ergonomics, and Inclusivity
With hardware and materials becoming more standardized, design is now a crucial differentiator in competitive marketplaces.
- Discreet and Sophisticated Aesthetics Soft curves, matte textures, and muted color palettes reflect a shift toward products that resemble modern lifestyle accessories rather than traditional adult toys.
- Ergonomics and Inclusivity Comfort, intuitive use, and designs that accommodate a range of body types contribute significantly to customer satisfaction and repeat business.
Building a Future-Ready Product Line
For retailers and distributors looking to stay ahead, these insights can inform a smarter, more responsive sourcing strategy:
- Source body-safe silicone products from certified suppliers.
- Prioritize suction technology—it’s what shoppers are searching for.
- Consider app compatibility as a valuable upgrade path.
- Focus on elegant, ergonomic designs that appeal to a broader audience.
- Prefer suppliers who support low-volume sampling and offer quality guarantees.
At KANGVO, we help brands and businesses navigate these shifts with manufacturing solutions aligned with data-backed demand. From body-safe silicone products to cutting-edge suction and app-enabled toys, we ensure quality, compliance, and timely delivery.
Interested in expanding your catalog with products customers are already searching for? Reach out to our team to request product catalogs or schedule a consultation.